I found this:
University of Dundee for Design rationale of corporate identity
'The geometric foundation of the design is based upon a circular form, which makes reference to the Institution's global perspective and international reputation in teaching and research. The typographic elements demonstrate a hierarchy which promotes the importance of the location within the nomenclature. The group of circles represents the incremental growth of knowledge and experience and the progressive development of the University as an educational leader. This thematic device continues through to the linear band on the right of the Shield of Arms and describes the cyclical movement of time, indicating progression and new directions.'
on the Plain English Campaign website under the golden bull in the award section. Dundee got it in 2001.
1.3.06
Trying to be a good person but not always succeeding.
Branching Out
Too much spare time?
Fun and Games
Them that blog too!
Others that blog!
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1 Comments:
Not a fan of the plain English campaign. They're there to protest where simple enough concepts are expressed in unclear terms.
But sometimes (not in this case granted) they pick on people who use plain English to discribe complicated or airy fairy ideas.
To me they're the "Dumb down English" campaign.
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